Write a 2000-word research proposal for Buhi Supply Co.'s chief marketing officer (CMO) to consider: Marketing Intelligent & Big Data Assignment, SRL
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Part 1
In this section of the portfolio, you will write a 2000-word research proposal for Buhi Supply Co.'s chief marketing officer (CMO) to consider. You need to outline the context or scope of the problem or opportunity and then consider a method for data generation (e.g. content analysis, social listening). You must also inform the CMO about how the data should be analyzed to benefit from current marketing intelligence practices.
The aim is NOT to write a marketing plan nor are you generating actual data; rather, it is to provide a research proposal, or agenda, for Buhi Supply Co. to follow to help it capitalize on new, or existing, market opportunities.
Part 2
Data visualization - Create a management information (MI) dashboard. Your dashboard must contain 10 figures from which marketing insight can be obtained. These figures could be charts, graphs, or maps for example. You may include visualizations from the simulation but you should aim to include visualizations that would, in theory, be generated by the research proposal (Part 2). Remember, you are not conducting the actual research, rather the focus here is demonstrating that you can create visualizations that are meaningful and support marketing decision-making.
You must include a concise and focused executive summary for the dashboard, of not more than 500 words.
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