Analysis of the marketing strategies and concepts implemented for their successful and sustainable business: Marketing management Assignment, SLIIT, SRL

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Analysis of the marketing strategies and concepts implemented for their successful and sustainable business in Almarai Food Company based in Saudi Arabia.

Section 1: Introduction.

The Almarai industry is the choice. Almarai Saudi-based food and beverages producing and distributing company was established in 1977. Started producing dairy products for domestic use. With the help of its forward-thinking management, the company has grown and is now the largest producer of milk and dairy products in the Gulf and North African region. In addition, it has expanded to include food production sectors like chicken, baking, and fresh juices.

 The business made the right long-term decision, recognized the need for food products in the area, and began to meet the daily needs of that particular client segment. consumers across the region have come to recognize the Almarai brand as synonymous with quality. The paid-in capital of Almarai is USD 2.7 billion. Almarai is a publicly quoted company in Saudi Arabia. The intended discussion would be only on dairy products.

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